Blog ‘n’ Roll

The 4 writing skills bloggers are looking for – and NOT finding.

When it comes to blogging, you’ve probably heard that “writing skills for bloggers are essential”. Everybody says that but what does it actually mean? 

4 writing skills for bloggers

There are lots of articles on how to become a better writer, but the only thing they suggest is writing more. If you want to write, you’d better write. Well, it is true but it is not so much of a help. 

In the year 2020, 4.4 million blog posts are published per day. Competition is enormous; there is probably a blog on anything in the world. To stand out, one should be a great writer.

When I say it, I do not mean being good with grammar or knowing a couple of fancy words to slide in. I mean being passionate about what you do and incorporate techniques that help you achieve better engagement with the audience. 

Although there are many bloggers, not so many of them use four amazing writing techniques I’m going to talk about. Many of them just concentrate on the SEO aspect and such metrics like the length of the post and keyword stuffing. Of course, they are important, but if the text is plain, dry, or boring, no keyword will save it. 

Here are 4 rare writing skills that bloggers often miss out on

#1. Consistent Voice and Branding 

consistency is a key | 4 writing skills for bloggers

Why is it good to be consistent with your writing? Well, it helps to build trust with the audience and fulfill their expectations. It is also something that makes your style truly unique. 

After all, information can be found anywhere online; people stick with their favorite bloggers because of their unique perspective. Be consistent on all levels, such as:

  • Posting schedule; 
  • Style and voice; 
  • Relevancy of the topics;
  • Branding.

The posting schedule is quite clear, so let’s talk about style and voice right away. Having a personalized and distinct voice and writing style helps to make the delivery more personal and connect with the audience on a new level. 

It comes in many forms, starting from the use of spelling and up to metaphors. The style is a lot about technical details. It also makes the content more polished and professional. 

Another important thing – BE YOURSELF!

Vasy Kafidoff

Consistent style is exactly what makes you stand out of the competition. Maybe you choose a humorous approach or strong research, it is up to you. But stick to it because if you change the delivery with every post it looks disingenuous. 

be yourself | 4 writing skills for bloggers

Trust is built on the fact that readers know you and expect a certain type of content. The original writing style also keeps the readers engaged, looks pleasing, and holds the attention to the end of the text. 

Another important feature of the style is being dedicated to the topics you cover. There are lots of bloggers that write about everything and nothing at the same time. It is a bad idea. Find your niche, something you are good at and share your expertise. 

Do not jump from one topic to another because the audience will be confused and unsatisfied. If someone is subscribed to your travel blog, they are probably won’t be happy with the post on comfortable sofas. Even if your advice on that is valid. 

All of that together – style, delivery, and relevancy is what helps to build a brand. Some of you might say “well I’m not a brand, I’m just one person”. It doesn’t mean that a personal blog cannot be a brand. Branding in this case means building a credible online presence and establishing expectations among the readers. It is a foundation of building a loyal community. 

Look at the other spheres of life – people choose certain products or services because they like and support the brand. They trust the brand, expect a high level of quality, and share the same values. This principle applies to blogging. Branding is what makes your blog recognizable and trustworthy. 

Stay on-brand by sticking to your niche, having a consistent writing style (including technicalities and design branding), and by providing real value to the readers. 

#2. Expertise and Storytelling 

Your expertise in the field is the core of your writing. Show your expertise by building credibility, providing strong research or evidence, and by sharing your own experience. 

personal experience and storytelling | 4 writing skills for bloggers

Some bloggers think that being credible means being dry with facts. As if all people want are numbers and graphs. Do not get me wrong, they are cool. But it doesn’t mean you have to be boring. One of the amazing ways to make any content more vivid and engaging is storytelling. 

Storytelling is as old as the human race. We love stories, whether they are told or written. They are incredibly powerful too. Incorporating stories in your blogs can:

  • Make information more personal and close to the audience. I mean, it is much easier to relate to a character than to a graph;
  • Add memorability to the post. A concise story is easier to remember than just the facts;
  • Make your personal experience more exciting for the audience;
  • Offer a more transparent point of the text. With a powerful tale, you can deliver a message effectively.  

And if you are still not convinced, just listen to a David JP Phillips TED Talk on storytelling. He explains the brain biochemistry processes behind our fascination with stories. 

You can also check out the case of GrooveHQ that tested this technique in their blog and attracted 300% more readers to a post with a story. They posted the same text with and without it and compared the results. The conclusion is obvious – storytelling is a great advantage for any type of blogger. 

So how to do it properly? 

  • Open the post with a story. This is a great way to motivate the reader to read till the end. You can even keep the intrigue by not revealing the ending. 
  • Use a story as an example. Even the hardest concept can be explained with this skill.
  • Tell your own stories, something from the world outside, or anecdotes. It makes the post more personal, so it feels more like a conversation. 
  • Make it illustrative of the topic. Choose something that is relevant and goes along with the main message of the text. 
  • Always use 4 main elements of a successful story – character, problem, action, and solution. 
  • Be relatable. It is one of the most powerful effects of this technique. If the audience relates, they are more motivated, inspired, and trustful. Because they’ve been there!

Here’s one more tip for you – post and answer to readers’ stories. Ask them to share in the comments and provide an insight into the situation. It is a win-win option because to get in touch with the audience, have a story, and can show expertise. 

#3. Appeal to Emotions

Now, let’s head back to Ancient Greece. Sometimes it seems that everything was invented back there. And the rhetoric is not an exception. Rhetorical strategies for persuasion are used in public speeches, but you can actually use them in writing. 

appeal to emotions | 4 writing skills for bloggers
Photo by Tengyart on Unsplash

There is a well-known triangle that includes

  • Logos;
  • Ethos;
  • Pathos.

These are three types of arguments that can be used to persuade someone. Logos appeals to logic and reason, so it can mean factual information and scientific approach. 

You can share a case study or research in your post and appeal to the audience’s voice of reason. It is considered the strongest type of argumentation. And rightfully so, no one is arguing with facts. 

Ethos is based on the credibility of a speaker/writer. If you establish your expertise in the field, it will make your text more persuasive. Readers are already more likely to believe you because they respect your knowledge. You can add up to it by referencing only reputable sources in your posts.  

Pathos is an argumentation that appeals to emotion. In classic rhetoric, it is considered to be the weakest strategy. Of course, emotion will not conquer logic in a debate, but when it comes to choosing services, products, movies, blogs, or anything else – emotions are incredibly strong. The best strategy would be, of course, to use all three of them together. 

Why appealing to emotions is such an important blog writing skill?

Many writers choose to use only the credibility and voice of reason. It is a great basis for an article, but do not disregard the power of emotional appeal. People might say that they followed the logic when they did something, but for the most part, emotion is the driving force. 

The ability to evoke an emotional response in the audience will make your blog much more successful. Emotion is exactly what creates a deeper connection with the readers. It also provides a stronger reaction and response to something. That’s why it is so widely used in marketing and advertising. 

An emotional appeal has two main purposes in writing – build a connection with the audience and provide value to them. But not all emotions work the same. In Psychology, there are two types of them – high arousal and low arousal. The first type motivates people to take action and the second one has the opposite effect. 

emotional appeal | 4 writing skills for bloggers
Photo by Frank Busch on Unsplash

For example, the feeling of joy, happiness, and relief is high arousal. For example, we share things that make us happy – like funny pictures of puppies. Sadness, on the other hand, is low arousal emotion and doesn’t us motivate to do anything. Yet, it can be used too – just look at some charities using it extensively. 

Be emotional, show the value, and meet the needs of the audience. Be real and speak directly to your readers. Like I do 😉

#4. Be Simple 

Remember what Albert Einstein said – “If you can’t explain it to a six-year-old, you don’t understand it yourself”. And it is true. If you cannot make the topic you are writing about simple – you probably have not figured out it for yourself. 

Some writers think that by using complicated terms and references they will gain more credibility. The fact is, the reader can see right through it. No one is going to subscribe just because of your exceptional vocabulary. 

Simplicity is a virtue.

If you are being too complex in your writing, the audience might feel impatient and confused. Of course, I don’t ask you to write for six-year-olds. Just focus on the message and its clarity instead of being impressive. 

Of course, when sharing professional expertise on a subject, it is sometimes challenging to use simple language.

Here’s what you can do to know how readable the text is. You can ask your friend or relative that does not know this topic to read the text. After that ask them to explain the concept back to you or tell what they’ve remembered from it. If they cannot describe it – you need to rewrite. It is not comprehensive enough.

To make a topic more graspable add visuals. Here the graphs and charts come in handy!

visualization, data, graphs | 4 writing skills for bloggers
Photo by Adeolu Eletu on Unsplash

Visualization of data makes it more digestible. Also, use simpler terms and short paragraphs. 

Be simple in your delivery. Unless you are writing a Detective novel than keep the suspense on. Form a clear message in your head and stick to it. Build the text around it, so the meaning is transparent. Make sure that the readers understand you, otherwise, they’ll read something else. 

In Summary 

Being a successful blog writer requires a lot of dedication. It is all about learning, growing, and practicing your craft. One of the most important aspects is being true to yourself and your brand.

Keep a consistent voice, tell a story, be simple, and evoke emotions in reader – and you will build an enthusiastic community.

Change your habits, add some personal experience to your texts, it’s way better to do it slowly but starting from today. Start from now on, do not wait till tomorrow, or next Monday, or next month.

Vasy Kafidoff
Vasy Kafidoff

Vasyl Kafidoff is a founder and mastermind of KAFIDOFF.COM. He has a strong interest in education, modern technology, marketing, and business management.

If Vasy is not working, you can find him somewhere in the world attending a Rock Concert with his mates.

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How much should you pay for a blog post?

How you all doing? Within the last several weeks, I was researching average blog post rates, and I think my findings will be interesting for all of you. So, let us figure out how much to charge for a blog post.

In this article, I will explain how much you should pay for a blog writer if you are a business or a solopreneur as well as describe freelance blogging rates for the ones who work as freelance writers.

how much to charge for a blog post
Photo by Sharon McCutcheon on Unsplash

How much should I charge for a 1000 word article?

As I found in most cases, people google for something like “how much should you charge for a 500 words article, 1000 words blog, 2000 words..” and even more. 

Lets start from the reason why people search for these specific queries.

There were times when people used to write 500 or 700 words general blog articles for their personal blogs or to use them for guest blogging. Due to significant changes in Google Algorithms, nowadays, people are searching for deeply researched pieces that include not only general ideas but expertise in the topic. 

A man a very few words, ladies and gentlemen

There is one famous phrase that yall might hear plenty of times from your parents, teachers, or friends – “Brevity is the soul of wit”. And yes, it is true.

Sometimes you need to explain your ideas shortly and quickly. But it’s not always working if we talk about blogs or articles, especially if they are about some specific topics. 

So how long should your articles be?

In my personal opinion, if you are willing to share your expertise in a blog post, 500 words are not always enough, because you won’t be able to completely elaborate.

Hmmm… maybe 1000 words? Yes, it’s better, and in most cases, it should work, but only if there is no need to dive deeper. 

So what about 1500-2000 words blog posts? I strongly believe that this is the best size of an article. Because you will be able to not only talk about the topic but also share your expertise with real-life experience.

Some people and companies even write 3000-4000 or even 5000 words articles.

According to the research completed by MOZ, such articles get the most shares on Social Media. But what about the reader? Will he or she read the whole content or jump through the headlines to find an appropriate part? 

I have interviewed 34 people of different ages from various industries to provide you with the exact statistics. I was pleased to find out that 52% of responders love reading long articles when others 48% do not want to spend their time and select reading shorter articles. 

!!!Please take into account that I’m not a professional sociologist!!!

Still, it was funny to find that it’s almost 50/50. Therefore, I decided to leave this question open and leave this work to professional researchers.


Why did I tell you everything above? I just explained to you the reason why I decided to search for how much should I charge for a 1000 word article, not 500 or 700.

From this very moment, when I’ll be talking about the price per blog, I’ll be talking about 1000 words blog posts.

If you are a writer looking to find how much should I charge for a 1000 word article – this is the question I’m going to answer in my post.


I decided to break my research into two pieces.

In the first part, I’ll be talking about freelance blog writers rates. In the second part, I’ll be discussing blog writing service pricing (when I talk about services, I mean companies that are working in the writing industry).

So, lets begin.

How much to charge for a blog post

I need to start by telling you that there is no exact rate per blog post, as each freelance writer has different writing and expertise levels. So I’ll be listing rates according to the level of writers.

Low-level writers – from $20 to $50 per blog post

I was shocked that there are still writers who write a 1000 words blog post at the price of 20-30 bucks

english do you speak it?

Once again, let us ask ourselves: how much does a 1000 word article cost? Is it enough for a writer to get $20-30? For some of us, it might sound strange, but the truth is that there are some “experts” who can handle this work for such a low rate.

Yes, most of these writers are foreigners who can speak English, but it doesn’t mean that they can write in most cases. Learn professional grammar is way more complicated than learning to talk. 

!IMPORTANT! As always, there are some exceptions from the rules, and there are some qualified writers who work in these rates, if you know some, please share their contacts 😉

I’m talking in general as 99% of writers who work for such low freelance blogger rates have issues with their final drafts, and you need to spend your precious time editing the draft on your own or ask for numerous revisions. 

Still, there are some businesses with tight budgets requiring assistance on an urgent basis or with bulk article orders. So low-level blog writer salary can be quite high in case they have numerous customers that require daily or weekly help

So what are the pros and cons of such writers?

Pros:

* 24/7 availability;

* Any urgency options (even if you need an article within 16-24 hours, they can get it done);

* Price;

* They can handle bulk article orders on ANY topic.

Cons:

* Quality;

* Grammar issues;

* Plagiarism issues;

* Technical mistakes.

Mid-level writers from $70 up to $150 per blog post.

More than half of the market belongs to mid-level writers. Blog writing rates will vary according to the experience of each writer. I’m currently one of them as well, but I’m working hard to get to the premier league someday.

Many mid-level writers are googling for how much to charge per blog post. Some think that $70 will be enough, some others believe they deserved $100+ for their time and effort.

These writers usually work with some specific topics, as they like to share their expertise in the field they are working in. There are fewer of them who say that they are qualified in all niches if so, in my opinion, they are liers. 

I’m sorry, colleagues, do you get paid for writing a blog of $100 and do not have some particular niche expertise? If you are ready to handle any articles, most of your blogs won’t be qualified enough without personal knowledge and experience shared in the article.

Lets jump to the pros and cons.

Pros:

* Flexible schedule;

* Can handle urgent 24-48 hours blog posts;

* Affordable price.

Cons:

* Most of them can’t handle any topic, but work with specific niches;

* Can be issues with quality in case they ready to handle any topic;

* They write in their own personal voice and can be questions in case you want them to write in “your tone of voice”;

* Not always ready to work with bulk blog articles order;

* Might still have grammar issues.

High-level writers starting from $300 and up to ~ per article

High-level writers are the real Master Yodas of writing. They have in-depth knowledge in this field and can handle almost any type of blogs. Most of these writers are native speakers who worked in the writing niche for years. 

write will for you i - how much to charge for a blog post

Expert writers, in most cases, have numerous certificates, niche known or even world-known status. Their freelance blog writing rates are way higher because they worked with different customers starting from personal tasks and up to writing blogs for world-leading companies that make them extremely experienced.

How much to charge for a blog post if you are PRO?

Lord of writing knows the price of their time, and due to the high number of inquiries, they have a right to select with whom they want to work and with whom not. 

Most of them already own their writing companies and have experienced editors in their team and they know the rules to make your blog content delicious. Therefore their blog cost can vary from hundreds of dollars up to thousands.

Still, there are not only pros but cons for working with such writers.

 Pros:

* Superb quality;

* Custom expertise shared in the blog;

* Can manage writing in “your personal voice” or in the voice of your business;

* Will be able to suggest some ideas to make your blog post a top-notch.

* Can handle numerous types of blog posts.

Cons:

* High price;

* Have thought schedule and can decline to work on your blog due to a high number of inquiries;

* Can’t work with bulk blog articles order, as each blog post requires time to work on;

* The same issue with the urgency, it might take a week or more to write one blog post.

So, it’s up to you to select which freelance writer option suits you best.


Now, let us move on to the writing companies.

Who are these writing services and how do they work?

I’ll try to explain it in the shortest way possible. 

In general, a writing service is a company with a team of writers of different writing qualifications, who specialized in various fields. These writers can work in the head office as a full-time job or on a part-time basis as freelancers.

Most of the writing niche companies are working with writers from all over the globe on a freelance basis. That means that writers do not receive a monthly salary, but ask for bids for each order and finally get a total for the job they have completed during the month.

As well as freelance writers, blog writing services pricing depends on the qualification of the writers you are willing to work with.

What makes writing services a better option is that they have a huge selection of writers who specialize in numerous fields. Also, they usually have an option to select the level of the writer you are willing to work with. Be it a general writer or niche expert.

How much is a blog post completed by a writer’s agency?

Due to the flexibility of assigning writers from a vast team, most of the writing companies offer better blog post rates than individuals. 

Photo by Nastuh Abootalebi on Unsplash

There are many different services at different rates. Hence, I decided to provide you with average prices in this part.

Blog writing service pricing

You can find writing services that offer 1000 words blog post writing starting from $40 for a general writer’s work and up to $100-150 if you are willing to pay for a piece written by niche experts. All the prices above are in case your deadline is in a week or two.

If you need a custom article written within the next 24 or 48 hours, the price will increase to the starting point of $80 per 1000 words blog post and up to $300-$400 for “PRO” writers.

Also, many writing service offer additional options.

For example, you can order an option for your final draft to be proofread by an editorial to make it look awesome. The price for extra editorial work can vary from service to service; usually its around 30-40% additional cost to the initial price.

All of us understand that hiring native writers is a good option. You should take into account that some writing services have only native writers in their team, when some other services may ask extra for native writers’ work as their rates are higher. The majority of companies will ask for this option an additional 10-20% to the initial cost. 

Why work with companies?

Working with writing companies will increase the chance to find the most appropriate writer for your blog writing task. This will save your time searching for individual freelancers who suits you best.

All services are also responsible for the final draft and place their reputation for all writers’ work. Therefore, they mostly have a flexible revision policy that can be a good option for customers who are willing to participate in the writing process and correct the final drafts to make them exactly how they want to.

Not forgetting that most companies have understandable money back policy, and even if you pay in advance and do not like the final result, you can ask for a full or partial refund according to the money-back policy you agreed with.

In one of my previous blogs, I have highlighted why it’s an excellent option to go for outsourcing a blog to experts. Check it out to get information on this regard.

Important! Check the company you are willing to work with before you start as the writing field is full of cheaters, or lets say, UNlaw-abiding citizens.


I hope I was able to explain how things work and what are the main principles of pricing for blog writing for both freelance writers and writing services. 

now its your turn - how much to charge for a blog post

There are numerous alternatives available on the web. Therefore, if you are a business or representative searching for the best blog writing rate, it’s your turn to select which option is working better for your needs.

If you are a writer who decided to write blogs for money, you can see that blog writer salary can be quite high. And the most important, you know how much you should charge for a 1000 word article or a blog.

Take your time to read other articles that you can find here in the “blog’n’roll” section of my website.

Vasy Kafidoff
Vasy Kafidoff

Vasyl Kafidoff is a founder and mastermind of KAFIDOFF.COM. He has a strong interest in education, modern technology, marketing, and business management.

If Vasy is not working, you can find him somewhere in the world attending a Rock Concert with his mates.

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9 simple yet impact ways to make your blog content delicious.

Hey there! Have you ever asked yourselves what makes a good blog post? How to create content for a blog and what to put in it? I’m going to answer all these questions in this article by providing my custom blog writing tips.

Most of the content creators spend hours, days, and even weeks on constructing a good blog post for their business or personal blogs.

Sometimes additional time might help, sometimes not.

Blog writing tips | Delicious content
Photo by Karsten Winegeart on Unsplash

So, if you want to dive deeper than just spending extra time and effort for your blog writing, fasten your seatbelts and prepare yourselves for an exciting adventure through the world of tips on writing a blog.

1. Research is King. Spend time planning your blog post.

As all we know, before starting any work, it’s better to prepare yourself. For example, before climbing a mountain, people are usually starting from researching the hill, what are the best ways to start, what should you take with you, who is going to be with you, etc. 

Exactly the same thing is with blogging. Before you start writing your first blog post, you should research to figure out who your audience is. And when you know your audience, it’s getting easier to figure out some working topic. 

So now we only need to know the audience. It sounds simple, but the truth is that it is NOT.

For example, some people can write about pets, let’s say dogs, to cut the audience.

In such a case, the authors of this blog should guess that his/her primary audience is people who own dogs or who want to own one lovely doggy in the nearest future. But is this cut is enough to understand who your audience is? Isn’t this audience too broad?

I believe that you should research some specific topics that will be interesting for some particular audience. This will help your article to get organic traffic from the very beginning and get feedback from your readers.

Things to write about in a blog

So, you can write an article about some more specific diet for dogs, or suggest some technical exercises for some particular dogs. Such articles will be interesting for a more accurate audience.

To find such specific topics, you can check through Q&A websites or forums. Such as Quora, Reddit, or some other niche-specific sites. People usually ask some critical questions there, and you will be able to give them an exact response and share your expertise in the blog post.

Furthermore, if you already have traffic and readers on your blog, why not write a listicle of your TOP food or, better, TOP diet food for forever hungry dogs.

Such an article will be interesting not only to your readers but to some companies seeking a promotion. So you can catch two things at once.

Photo by Dennis Maliepaard on Unsplash

IMPORTANT (please do not forget to warn your audience if the article includes advertising).

And another important thing when choosing the topic:

The topic should not only be interesting for your readers. In my opinion, it should be firstly interesting to you as an author.

If you write about something you are not interested in, the reader will understand that.

Therefore, what makes a good blog is proper research before you started writing.

2. Outline ROCKS

In the modern world, where we read dozens of daily information, it’s getting harder and harder to find some tips on writing a blog.

But I think I can share another important hint on how to write an effective blog post.

Simply – plan the structure of your blog post.

Oh yeah, a well-structured outline is the key to success, no matter what type of blog you run. 

How to create content for a blog?

There are plenty of different tactics of writing an outline you can find on the web. And in my opinion, there are no RIGHT and WRONG outlines to use. The thing is you should pick some that you think is suitable for you. Or invent your custom outline.

For example, you can see samples of blog outlines provided by Hubspot or Coschedule. Both of them are great, and many people are using them, even I did. Anyway, in my opinion, if you have a shorter outline, it is going to be easier to use your imagination when you start writing.

Do you have an outline? | Blog writing tips

Still, it’s super subjective because many people need to have a super exact outline, and you will surely find some great example your own “best” outline.

My TOP 5 information to be included in the outline:

  • Main questions I want to answer in the article (these questions will be used to create heading and subheadings)
  • Keywords I want to use in the blog post with high volume and low volume;
  • Real-life examples on the topic or/and my personal cases;
  • I also write a short intro and a conclusion in my outline to help me with my body thoughts.
  • A list of links to some great sources that I’ll be using as outbound sources from my post and why I want to use them.

Once again, it’s my personal super subjective outline sample that I’m using for 90% of my blog posts because I’m using my imagination when I’m writing. I do not like to have some strict plan to write down a blog as a robot (sorry to all my perfectionistic friends). 

If you believe that this blog outline sample will be working for you, please use it 😉

3. Catchy Headlines

So, lets move forward to another crucial part of any blog – TITLES

Most expert editors and journalists will say loudly that the perfectly written title is 80% of the article’s success. And they are right.

The technique of catchy titles is being used for many years now. It grabs attention, motivates people to read the article, and increases a clickbait – such a vital metric for all of us.

If you share your article somewhere, don’t you want people to click at it and read it? That’s where the catchy title comes to town.

You can check this excellent research on the technology of writing catchy headlines.

Below, I have collected my favorite examples of working titles:

“The Company X Just Released Its XYZ Investigation — And What They Found Was Horrifying”

This title is playing with a scary tactic technology, that should grab attention and increase a clickbait.

“Make One Million Dollars in One Day”

Such a popular, overwritten, still working title. Please tell me, who reads this?

“10/20/30/100500 Different Types of Girlfriends – Which One Are You?”

Such a title will encourage people to take quizzes in magazines or take some specific tests. So it’s a motivating title.

“Such a Little Mistake That Cost a Marketers of a company X $18,000 a Month”

Sounds interesting? Isn’t it? I would have read this one.

“How To Write Award Winning Blog Headlines”

That could be the headline of my article about writing catchy headlines. But I still have a question in my mind, are there any awards for writing headlines? Isn’t it very subtle humor used in a blog headline? 😉

I am also sharing a great short video guide completed by Neil Patel where he shares his ideas on using catchy blog titles.

4. The Mix of Subheadings and Shorter Paragraphs

Time is critical. Therefore people spend less and less time reading lousy content. How can we understand that the content is bad or out of the topic? We can scan through the text.

I know from my personal experience that there are many people who scan articles before start reading them. Yes, I’m one of them, and you are reading now and understand that you are also one of us. Am I right?

So, if we are talking about blog post tips, a great selection and combination of subheadings and short paragraphs can help you grab attention and catch this running somewhere reader.

Tips for writing a blog post 

Headings and subheadings should describe all the crucial info from the blog post. By checking them, your reader should stick and want to read more. Yes, sometimes it’s hard, but the result is worth it.

Many companies use super short paragraphs (2-3 lines) and say that it works. I believe that it works.

According to the research completed by PlainLanguage.gov, long paragraphs discourage users from even trying to understand your material. Short paragraphs are easier to read and understand.

Writing experts recommend paragraphs of no more than 150 words in three to eight sentences. Paragraphs should never be longer than 250 words. Vary the lengths of your paragraphs to make them more interesting. As with sentence length, if all paragraphs are the same size your writing will be choppy.

They also share a great example of breaking a full text in 2 paragraphs that helps a reader to understand the message by parts.

Before and after | Paragraphs |  Blogging tips
Source: https://www.plainlanguage.gov/guidelines/concise/write-short-paragraphs/#:~:text=Using%20short%20paragraphs%20is%20an,did%20in%20the%20following%20example.

But if you want to explain some critical issues and understand that breaking the paragraph will kill your thoughts, you better not cut it.

In my opinion, 3-6 lines are the best option as it works both for the reader and Google (but we will talk about SEO later in this article).

5. Add Images / Statistics / Videos / Memes / GIFs

We all search for what to put in a blog. And sometimes we might not find any extra information on a particular topic. So what to do?

It’s time to add some visuals to your content. It can be some simple sheets with data or specific statistics made professionally by a designer. All these depend on your budget and/or skills.

Statistics help to grab the attention of a reader and make your blog post visually esthetical.

copyright | Add author credentials | Blogging tips
Photo by Markus Winkler on Unsplash

Important, if you use some third party statistics or images, do not forget to refer to the primary source.

You can also use images. Internet users are very pampered these days. They have already gotten used to everything usual. People watch and read too many texts on a daily basis. Therefore, if you want to catch your reader, you better use some fantastic pictures or images.

Such images can be found on free platforms or paid sites. I am mostly using the Unsplash website, as you can see from the sources of the pictures in my articles. It’s up to you to choose your preferred option, as the most important is the images, not the source.

You can also use some videos that can potentially help your reader to get better ideas on the topic of your articles. Taking into account that you can simply use an embed code or even a link and drag the video from youtube or other platforms directly to your blog post.

Also, if you have young readers, do not hesitate to use viral Memes or GIFs. For memes I’m using the IMGFlip website and for GIFs I’m using Giphy.com.

Usage of such type of content will help your blog to be closer to your readers, and they will understand that you are one of them.

Even in case some of your readers won’t understand your humor, there is nothing terrible about it. There always will be haters and fans.

6. Your content should be optimized for Search Engines (on-page SEO)

Now you know some general blog writing tips. You know what to write about in your blog post. Your initial plan is ready and you are working on an awesome writing peace. What’s next? What some other things you should know?

What makes a good blog post?

One of the most important things for any blogger is to prepare a blog post for SEO. So what to put in a blog to make it SEO friendly?

There are numerous of different posts on this topic you can stumble upon on the web. So, I’ve created a shortlist of the most important things to consider.

My personal shortlist to make a SEO friendly blog post:

  • Use an appropriate meta title;
  • Use an appropriate meta description;
  • Optimize your blog for the main keywords;
  • Add different longtail keywords coming from your main keywords;
  • Use alt-text to your images / memes / GIFs;
  • Links to your other content on the blog;
  • Link to outbound sources;
  • Do not forget to mention the name of the author of the blog post.

Please make sure you do not prioritize SEO over user experience. Otherwise, you will not use this blog writing tip accordingly. There should be a balance of both.

And never listen to anyone who says that you need to focus on your content only, ignoring SEO. They just do not want you to succeed.

For more information on SEO optimization, you can check this article.

7. Top Trends (Google Trends)

If you write about some seasonal topics, do not forget to check Google Trends

For example, some topics are accessible in a particular timeframe. And people do not search a lot about this topic currently.

Lets say you want to write a blog post on “How to use Bitcoin” you know that it is popular questions with a high volume of searches. But some fewer people understand that this volume is mean. And nowadays it might be less attractive than it was some years ago.

Bitcoin google trends tips | Blog writing tips

As you can see, this topic would have been a great choice in the years 2017-2018, but it currently has less interest from potential readers. 

When some other topics might have the same popularity with no meaning of time. 

Examples of headlines google trends tips | Blog writing tips

From the second screenshot, we can find that there are other topics that will always be interesting for a reader.

This Trends trick can also be used if you want to check whether the topic of your article has any current trends. For example, if you have a news blog, you can “get hype” from some current info line. 

Unfortunately, GoogleTrends will only show trends for some high volume searches, and if you have some niche-specific topic, you might not find any patterns.

MY PERSONAL TOP HINT! 

8. Do not afraid to share your personal stories and experience

Oh yeah, that’s my favorite part.

I strongly believe, if you started writing a personal blog, or running a business blog in some niche, you SHOULD have personal experience in this particular field.

Why not share your personal life examples with a reader?

I’m a big fan of sharing my ideas in each article I’m writing because it makes my blog posts personal. 

Your personal background and experience – this what makes your blog post different from all the hundreds of others.

N.B. Yes, there might be a situation, when you write about something you are not experienced in. Maybe you hired someone to write your backstory for you? Now you figured out that according to the backstory, you are master in comedy, but the truth is that you never even tried to make a joke.

In such a case, you can share some real-life examples, the ones that you like. Something that you heard about or saw in a movie. Why not? It’s still your personally reached and selected stories.

Try to use this hint, and I promise you will get better feedback from your readers 😉

9. Avoid Repetitions

Please do not repeat the same things in different parts of your article.

Sometimes you write about something and some idea comes to your mind. At that very moment, you feel like its a good time and place to write it down. Then you continue writing and accidentally repeating the same idea in the final part but in a different way.

I guess you feel like it suits both parts where it was written, but your reader DO NOT.

Another repetition | Blog writing tips

Yes, it’s my personal Achilles’ heel. Sometimes I can repeat the same and the same ideas several times through the blog. And I can’t figure out these repetitions.

That’s when I ask someone to read my article and tell me what he/she thinks. And in most cases, if you have such repetitions, third party readers will find them and let you know.

Therefore, do not be afraid to give your final draft for a proofread before posting it online.

Conclusion:

Your blog is your blog, and no one can tell you how you should write and what you need to put in a blog. Only you can figure out what makes your blog post perfect.

Still, there are some general blog writing tips that every author can follow to speed up the process of getting traffic and increase the interest and loyalty of your readers.

Dear reader, I hope you liked the ideas I shared within this article and I hope that you can use at least one of the blog writing tips, and it will help you with your next blog post.

Good luck with your writing gig, colleague 😉

Vasy Kafidoff
Vasy Kafidoff

Vasyl Kafidoff is a founder and mastermind of KAFIDOFF.COM. He has a strong interest in education, modern technology, marketing, and business management.

If Vasy is not working, you can find him somewhere in the world attending a Rock Concert with his mates.

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