Blog ‘n’ Roll

Freelance writer for your blog. To hire or NOT to hire?

This post is not to bash on freelance writers, they are great professionals that can help a business with content. I regularly hire a freelance writer for my tasks. Furthermore, I’m one of them 😉

After all, the number of blogs and posts grows each day and the competition is immense. Hiring a freelancer for a blog might be a perfect way to stay on top for some companies but not in every case. 

why not hire freelance blog writer
Photo by Alizée Baudez on Unsplash

There are several situations where you’d want to write posts yourself. It is just a better way to increase credibility and revenue. Before I explain it, let’s have an overview of the advantages and disadvantages of hiring a freelance writer. 

Hiring Freelance Writer: Pros and Cons

Hiring a professional writer can help to achieve several goals in blogging and content marketing in general. So let’s move to PROs.

PROs

advantages of hiring a freelance blog writer
  1. Increase the number of posts. One of the most important parts of successful blogging is providing a constant flow of content. Today, 70 million posts are published every month only on WordPress sites. Frequent posting is the best way to increase organic traffic. Hubspot recommends publishing at least 3-4 times a week for smaller creators and 4-5 times for a bigger one.  And it is not always easy for one person to do. In such a case, a new talent can be extremely beneficial for the business. 
  2. Improve writing and style. Another reason to hire a professional is if you are bad at writing. It is nothing to be ashamed of; everyone has expertise in some field. Freelance authors have years of experience in this particular activity, so it is only natural that they are often better than a beginner. If your knowledge is more useful for running a business, delegating blog tasks to other people is a reasonable choice. 
  3. Provide better SEO performance. Another thing that content creators are good at is SEO optimization. It takes a lot of time to learn all about keywords, traffic, conversions, etc. So if you’d like to make your bog more popular and attract a new audience, hiring an author with this set of skills will help. Although, such professionals are harder to find and they cost more. 
  4. Add credibility. According to statistics, 62.96% think that blogs that publish pieces by multiple authors are more trustworthy. It gives an additional perspective on any subject. But it works only if your writer is not a ghost one and also has expertise in the matter. 

Overall, hiring a freelance writer may be an easy way out for those, who want to produce a lot of content regularly.  Unfortunately, with every benefit comes a disadvantage. So, why NOT hire a freelance writer for your blog?

CONs

disadvantages of hiring a freelance blog writer
  1. A good professional is hard to find. Of course, there are lots of freelancers to choose from. But not all of them are of the same level of skill and experience. It takes time to find a person that you can trust in creating high-quality content. Otherwise, you’ll end up with endless editing and proofreading. Not to mention, the more skilled professional is, the more they charge. 
  2. Freelancers are not exclusive. Some businesses try to treat them as employees, but they actually are not. You are probably not their only client. It means that there only so many texts they can do for you in a week. And they are not bound to any obligations, so they can also create content for any other company, including your competitors. 
  3. They might not be experts in your field. Don’t get me wrong, they are excellent at writing, but it doesn’t mean they know all about traveling, building houses, choosing rifle for hunting, or growing plants in a backyard. If an author has no deep expertise in your business’s specific subject, you might end up with pretty generic content. And finding a great content creator with experience in your industry is even harder. 
  4. It adds some risks. As I said before, a freelancer is not a traditional employee. If another person creates all your content, you might put all eggs in one basket. Imagine if the author gets sick or has a family emergency, there is no one to write for you now. And sometimes a writer can move on to another more. 

To hire a freelance blog writer, or not to hire?

The choice of whether to work with freelancers or not always depends on the goals and priorities of a business. However, there are 4 cases when one should not hire a freelance writers:

  1. You have personal experience in the field;
  2. You want to keep the authentic voice;
  3. You have something to share regularly; 
  4. You want to build a personal brand. 

Now, let’s talk about each of them in detail. 

You Have Personal Experience in the Field 

Personal experience

The main value of content comes with the information it offers. If it is a generic piece, no one is going to pay much attention to it. To attract a loyal audience, you need to give them something they cannot find in other places. And your experience in the industry is exactly what matters. 

Maybe you feel like you are not the best writer in the world, which is fine. But if you have a unique perspective that comes from years of work and deep knowledge, it is much more valuable than perfect sentencing. Giving the audience insight on what the field is actually about can make your blog stand out from any other competition. 

And it is especially valid for any specific or narrow topic, which is exactly what good blogs are known for. There are no world-class sites devoted to everything in the world. You probably build your brand and business around one specialization. That’s why you are exactly who knows best what to write about, how to approach the topic correctly, what gaps in the knowledge are there. When you have personal experience in the field, the best thing to do is share it with readers. After all, the quality of content is factor #1 in the success of content creation. 

You Want to Keep the Authentic Voice 

Authentic Voice

Another essential part of creating a successful blog is keeping the same style of writing. When I say style I do not mean formatting, spelling, or grammar. They do count, but I’m talking about the authenticity of the author’s voice

If you have a distinctive style and voice people enjoy, changing it to someone else would be a terrible mistake.  It is about who you are as a person and building trust with the audience. Of course, a good freelance writer will try to mimic your style if you ask for it. But it is not going to be the same. 

Credibility comes from trustfulness and people can sense such things. Your writing style is what attracts people to your texts. There are lots of blogs and websites out there. A lot of information can be found in other sources. Loyal readers come for you and your unique personality. That’s why to keep it intact; one needs to write their texts personally. 

You Have Something to Share on a Regular Basis

Regular basis

Let’s just say you are a travel blogger. It means not only that you travel a lot (duh) but also that you have a constant flow of valuable information to share. There is no reason to hire a freelancer when you have the most recent and relevant data. The same goes for any other industry. If it is a blog on being a parent, there will be no lack of topics for you. Let readers join you on an everyday adventure and share what you learn every day. 

If you are working in the same field you are writing about (which would be a reasonable idea), it is better to do it independently. It means you have the first-have experience of what it is like. You also can win the audience over by sharing the common struggles and issues to solve. And it creates a more intimate dialog with readers. 

You Want to Build Personal Brand

be yourself. make a personal brand
Personal Brand

Huge companies and enterprises need to have several writers and content managers power all of their online media. When it comes to smaller creators and personal brands, it is completely the opposite. If you want to make your blog a personal brand, it makes no sense that someone else will write it. 

Yes, it is that simple. It is about putting your personality in the center and building everything else around it – style, voice, credibility, and a loyal community. That’s why it matters who is behind the screen. Needless to say, you have more passion and motivation about it than a freelancer who treats it like another gig. 

No matter how good the freelance writers are, they are not you. So if your business is built on personality, writing for yourself is on-brand. 

Soooooooo….

In case you are searching for an exact answer – you will not find it because this decision depends on your personality.

Some fewer people can handle blog writing on their own due to a lack of time or experience, or they simply do not want to 😉

If you are one of them, feel free to contact expert blog writing services or hire a freelance writer and get expert assistance in a manner of time.

If you are the one who writes – WRITE!

Share your ideas and experience why you decided not to hire a freelance blog writer for your blog?

Vasy Kafidoff
Vasy Kafidoff

Vasyl Kafidoff is a founder and mastermind of KAFIDOFF.COM. He has a strong interest in education, modern technology, marketing, and business management.

If Vasy is not working, you can find him somewhere in the world attending a Rock Concert with his mates.

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How to use a skeleton outline in writing. Including my personal method & template

Content writing is a creative process, first of all. But it doesn’t mean that it cannot benefit from a little structure and systematic approach. I feel like a lot of bloggers underestimate the benefits of skeleton outlines in their everyday work.

Why? Well, it is hard to say for everyone, but I think a lot of them do not like outlines since the college years.

Photo by Markus Winkler on Unsplash

Working on an outline might seem too academic and boring from first sight. But, it is still an excellent way to write faster, more efficient, and provide better content for readers.

If you want to know how to implement it in your blogging, let’s start with the basics. 

What are skeleton outlines?

To put it simply, a skeleton outline is a breakdown of the future post. It is a lot like a plan of what you are going to write with a specific structure. 

A great example of a skeleton outline is a table of content of any academic publication or non-fiction book. The table of content, in this case, is very particular and describes what each part of the text is about. 

An outline helps a writer to achieve several goals, starting with breaking down the big task into smaller parts. I always create a skeleton blog outline before writing a post or article because it helps me to be a better writer.  

And the best part is that it can be used for any writing type, whether it is an article, press release, essay, or blog post. The difference lies only in the structure of each of them. 

In their blog posts that cover the same topic as you are reading now, Coschedule has created a blog post outline template. You will find an outline or, as it is also called, a skeleton or skeletal outline on the picture below.

coschedule outline example
Source: https://coschedule.com/blog/how-to-write-a-blog-post/

I do not want to repeat others or tell you only some theoretical information about how important an outline can be when we talk about crafting a blog post and will move forward to my personal thoughts and experience.

For me, a blog outline serves as a guide on what I’m going to cover and in what order. It is also a perfect way to get rid of the writer’s block and fear of a blank page. You’ll never have to stare at the blank screen, thinking about what to write next because you have a plan. 

Why skeleton outlines are important?

There are several quite crucial benefits of starting with an outline.

  • It helps to write faster. When you have a plan, you know exactly what research you need to do and what type of information to look for. It works as a compass. It also helps to figure out the lengths, breakdown, and general idea of the piece. And you can work from section to section, not necessarily in the correct order. 
  • An outline adds up a logical structure. Logical flow is extremely valuable for good writing. And readers appreciate it, as it is much easier to follow something consequential. An outline gives perspective and helps to reorganize your ideas in the most powerful way. 
  • It helps to breakdown a task into smaller steps. It helps to stay motivated and inspired. Huge tasks are stressful and it is much easier to work on one part at a time.  
  • A skeleton outline makes your writing efficient. The more you use it, the easier and faster it gets to create a skeleton outline. Texts always follow approximately the same structure. In a couple of times, you’ll know exactly where to start. 
  • It helps to build stronger argumentation. Always start with the strongest points and deliver them one-by-one.  

My method of using skeleton outlines for blogging

Now, let’s get to practice. I’ll guide you through my process of creating a skeleton outline with the example of my blog post on humor. 

1.

Start with a title. Titles are important, every writer knows that. Ensure that it is specific, works for your blog, includes keywords, and is not too long. 

In my case, the title is “Usage of humor for your business. Funny but serious”. It is catchy, SEO-friendly, and shows the reader what the subject of the post is.  

P.S.

After reading the article, you can look at the final “Usage of humor for your business. Funny but serious” article that was written using the method I’m showing in the article.

2.

Research the subject and analyze what is extensively covered and what is missed. Consider what points you want to address based on your experience and knowledge. 

Your personal experience is king, do not be afraid to mention several points from your personal stories or your friends’ experience in your initial blog outline draft. That WILL BE useful, believe me, even if you’ll decide to remove some of them in your final skeleton.

3.

Write down the main points of the article. It is time to brainstorm ideas. Write them down without a particular order. Think about what you want to cover and what takeaways will be there for the audience. Put them one by one.

Write down the main points of the article
Photo by Glenn Carstens-Peters on Unsplash

For example, my ideas for the post were:

  • Why the humor is used in marketing;
  • How often businesses use humor;
  • What are the benefits; 
  • What are the risks; 
  • Which techniques can a blogger use to create humorous content; 
  • Can a brand be serious while using humor in a marketing campaign;
  • Importance of humor in communication and everyday life
  • Examples of successful use of humor in business; 
  • Examples of fails; 
  • Types of humor techniques; 
  • Practical advice on how to be funnier in your writing. 

4.

Combine them into larger sections. Now it is time to rearrange them in a logical order and large groups. Some of the ideas are smaller; others are going to take a full section.

Define the bigger and most important points and add smaller aspects to them. Hubspot has clearly explained how to make larger outline sections in detail, so do not hesitate to have a look.

My personal blog outline skeleton template:  

  • Introduction 
    • Importance of humor in communication and everyday life;
    • Why it is used in marketing
  • Benefits of Incorporating Humor in Content Marketing;
    • Statistics;
    • List of benefits;
  • Risks of Incorporating Humorous Strategy in Business;
  • Funny but Serious: Humor in Business and Blogs
    • Usage of humor in your business blog and How to Do it;
    • General tips on the usage of humor;
    • Techniques to Make Your Blog Funnier;
    • Example of successful usage;
    • Examples of fails;
  • Examples of How to create funny content
    • Practical advice on how to be funnier in your writing. 
  • Business Writing Humor and Being Serious 
    • Can a brand be serious while using humor in a marketing campaign?
  • Summary 

5.

Go through the outline and make changes. Maybe replace some points or add marks like “find statistic data” or “link to research”.

spell check your outline

If there is no urgency, I would also suggest you leave the outline for one day. Take a nap or spend your time with friends and then recheck your outline with fresh thoughts. This will help you to gain some new ideas before you have started writing.

6.

Include the links to the sources you are going to use for each section. It will surely help you once you’ll start drafting your blog post. You can also add keywords to the subtitles.

In my opinion, it will help you from the beginning, but sometimes it doesn’t make sense because of the high chances that you’ll rewrite headings and subheadings during the writing process. Therefore, this trick is up to you 😉

Hoooray!

Okay, let’s go! Now you are ready to start writing, following your astonishing outline skeleton.

Skeleton outline is extremely helpful in any type of writing. It organizes thoughts and ideas, helps to write faster and creates a logical flow.

At the same time, it helps to overcome the writer’s block as you always have a plan on what to cover next. 

If you have some personal methods that might be useful for my readers, kindly share them in the comments. I’ll be glad to find some new and unusual ways.

Vasy Kafidoff
Vasy Kafidoff

Vasyl Kafidoff is a founder and mastermind of KAFIDOFF.COM. He has a strong interest in education, modern technology, marketing, and business management.

If Vasy is not working, you can find him somewhere in the world attending a Rock Concert with his mates.

  • How to find a writing mentor and keep him close?
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  • Why create a writer’s portfolio?
    A writer’s portfolio is an essential tool to get more clients and build a personal brand. It is not a simple business card; it is a presentation of your skills and expertise. Some might think that it is not that big of a deal to have one.  But in reality, any professional writer needs to […]
  • Usage of infographic in your blog
    Infographic is a visual representation of data, concept, or a process. You’ve probably seen a lot of them online. They are used in blog posts, articles, presentations, and website landing pages. The wide use of infographics is quite understandable – it is a sure way to make your writing more engaging.  It is a great […]
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8 best sites for hiring freelance writers in 2021 – list with Pros and Cons

UPD in 2021

Freelance writer websites serve as a great resource to find professionals to perform almost any task. There are quite a few of them now.

Some freelance sites specialize specifically in writing when others offer a platform to all types of specialists. But how to find the best freelance copywriting websites available on the web?

the best freelance writers websites
Photo by Joseph Frank on Unsplash

The best freelance writing sites often provide secure opportunities for both clients and writers. They are the medium that helps to find each other and make the cooperation protected from scams.

How to find the best freelance writer websites?

It is quite obvious why there are so many freelance writing websites now.

First of all, they are here to fulfill the demand for content creation, whether it is blogging, digital marketing, or academic assignment.

Secondly, they show the overall tendency of the workforce’s shift to freelance and project-based cooperation. 

There is no ultimate website that will be perfect for any client. Different freelance writing sites are beneficial for specific needs. Some offer more journalism-related gigs, other academic services, some are more affordable, and others are quite pricey.

It all depends on what you are looking for in particular. 

That’s why I’ve gathered a diverse list of the best freelance writing sites of 2020 with the main pros and cons to choose from. 

Okay, lets go!


Fiverr

freelance writers website - FIVERR

This website is not devoted exclusively to writing, but it has some great professionals. It is designed to help businesses find professionals to work on their projects, whether it is graphic design or content creation.

Fiverr is one of the content writing sites for those who are on a budget. The policy of the website is that the job can be done for $5 and up. So it is quite possible to find someone to do the task for a reasonable price.

The main feature is that writers post the gigs they can do and a business representative finds a suitable candidate. 

Pros: 

  • It is affordable and they are fixed rates, no hourly rates; 
  • The site offers payment protection (it is done when the client confirms satisfaction with the job);
  • Some writers work with multiple languages, not only English; 
  • You can view finished projects to see whether the specialist is suitable for your project; 
  • Comprehensive rating system.

Cons:

  • Looking for professional might take a while as there are many gigs; 
  • Although the basic rate is low, the top professionals might charge significantly higher; 
  • If you need a text-only from a native speaker, the search might also take more time; 
  • You cannot post a gig as a business representative, you need to find the writer yourself.

iWriter

best freelance writing sites - iWriter

This is a designated freelance writer website that provides services from 2011. It has a pretty big database of authors that specialize in different topics. There are also many professionals from various geographical locations.

iWriter is pretty affordable for clients and offers fast results. One of the major benefits for businesses is that the registration is free. All authors are divided into four categories, such as standard, premium, elite, and elite plus based on their submissions.

This is one of those content writing sites that ask authors to submit the examples of their work before they can take orders. 

Pros:

  • Affordable prices, starting at $1.40 per 250 words; 
  • Free registration and great database of professionals; 
  • Clear rating system; 
  • Ability to approve content before releasing payment.

Cons:

  • You might receive a text written by not a native speaker; 
  • Low prices mean that some of the writers are just beginners; 
  • Not every writer is an expert, and if you are giving low quotes, the quality might also be on the same level. 

WritingMetier

freelance writers sites - WritingMetier

WritingMetier is one of the best professional writing websites that offer high-quality services.

The main difference from others is that it is an agency that works with top-notch authors. It means that the quality of the services, as well as customer support, is managed by one dedicated team. It certainly adds responsibility and security. You are not working with an individual, but with a business with years of experience.

Like the most expert copywriting services on the web, they have a little higher prices as they have a massive team of writers who specialized in almost all the fields and a group of supports managers.

If you want to know more about general quotes for writing a blog, in case you or your business is willing to outsource this part of work, check my blog writing pricing article.

This service specializes in academic, business, and content writing. The main advantage is that you don’t have to post anything or look for a specific specialist, you just make an order and it will get done. 

Pros:

  • Professional and credible writing service with a great team of writers and excellent customer support; 
  • All team members are verified and the quality of the result Is at the highest level; 
  • You don’t need to look for professionals on your own, everything is taken care of; 
  • Prices are quite affordable, you can choose between standard, niche expert, or premium writer; 
  • Complete data and payment security.

Cons: 

  • It is a designated writing platform on the range of academic, business, or content writing, which might limit your choices; 
  • The prices are a bit higher than on freelance websites, but it comes with the quality of the verified writers and friendly support; 
  • There is no bidding on the price, they are fixed. 

Upwork

websites to hire freelance writers - UpWork

This is one of the most-known websites for freelance writers and other specialists.

UpWork is not designated to one particular industry, so there are lots of freelancers of any kind.

One of the main benefits is an advanced searching feature with lots of filters that help to find a required specialist faster.

It is a good freelance writer website as it has a vast database, a transparent rating system, and an opportunity to bid on the project. It means that when you post a task, many freelancers can apply with their proposals. This can be a downside too. If you receive 200 bids, it might take a while to go through them all. 

Pros:

  • High competition means that you can find someone to do the job on any budget level; 
  • Good search system that helps to find professional faster; 
  • Job Score system that helps to evaluate the professionalism level;
  • Payment protection system;
  • There are writers from almost any part of the world.

Cons:

  • The search for a suitable author can take a while; 
  • The number of bids on a project can also be overwhelming; 
  • To get a good deal you really need to dig deeper, it is not as speedy as it seems. 

Greatcontent

freelance copywriters websites - greatcontent

This is one of the freelance writing websites that specializes in digital content creation.

One of its main features is multilingual writing. The authors can write text on multiple languages, translate it, or localize. So it is the right choice for international businesses or those who are entering a new market.

Greatcontent is also one of the best freelance writing sites when it comes to SEO focused texts.

Pros:

  • Multilingual writing and translation; 
  • Localization of texts according to cultural specifics by native speakers; 
  • A wide database of verified writers (about 10,000);
  • Good customer support and project management;
  • SEO-focused writing services.

Cons:

  • The website is focused on a specific part of the industry, so if you need academic writing – it is not what you are looking for; 
  • It is a bit pricier than other freelance writing websites; 
  • It is an agency that is more beneficial for businesses rather than individual clients.

Constant-Content

best place to find freelance writers - constantcontent

This one stands out from other best freelance writer websites on this list because it offers mainly digital content and also has a database of pre-written articles to choose from. So you can choose something that has already been written to buy and publish, which is an excellent opportunity for those who need fast solutions.

Another distinctive feature is that this freelance writer website has a very strict hiring policy for writers because they have higher standards. The service also edits the works. 

Pros:

  • Highly-qualified authors that have fulfilled all the tests; 
  • The existing database of ready-to-purchase content; 
  • SEO-friendly texts; 
  • Easy and fast registration (free and takes a couple of minutes);
  • Work on blog posts of any type and lengths

Cons:

  • The main disadvantage is the price. The services cost more than other best freelance writing sites because of the hiring process and quality standards; 
  • Pre-existing content might not always be suitable for your needs; 
  • It is doesn’t do academic writing or journalism

WriterAccess

what are the best freelance writing sites - writeraccess

The list of the best freelance writer websites in 2020 wouldn’t be full without this one.

WriterAccess is a great platform for writers as they are free to apply but have to go through some testing to qualify. It is also open only to the authors from several countries, namely the USA, the UK, Canada, Australia, or New Zealand, to ensure that all of them are native speakers.

It is a freelance writing marketplace where you can choose the experience level of the professional and get a writer, editor, or translator for your project. 

Pros:

  • Offers 14 days of free trial for new clients; 
  • Fast results, a good database of writers (16,000); 
  • The platform also offers translation and design services;
  • The platform ensures a wide range of texts, from case studies and white papers up to social media posts.

Cons:

  • Quality comes with the price, the more expertise the writer has, the higher the price per word is;
  • If you are interested in multilingual texts it is not for you – the focus here is on English;
  • Business needs a membership subscription, which starts at $39 per month.

Freelancer

best online writing sites - freelancer

The mechanics of this platform is alike as Upwork. It is one of freelance writers websites that allows professionals to bid on the gig. And the employer decides who is suitable for the job.

It quite popular and has a lot of specialists ready to do the work. There are no fixed rates as the writers make their proposals based on what they charge (per word, per hour, or project).

It is not limited to writing; there are freelancers of all types here, from graphic designers and up to virtual assistants. 

Pros:

  • Wide talent pool one can reach;
  • Easy registration and posting opportunity;
  • Compatible prices;
  • Secure payment option;
  • As soon as you post a task freelancers make their proposals, so there is no need to search.

Cons:

  • Looking through many proposals might take time; 
  • The prices vary decently among professionals; 
  • There is no verification system for writers.  

Are you still searching for the best place to find freelance writers?

All of these freelance writers’ websites are credible and can help to meet outstanding professionals. Yet, they are different in prices, amount of writers, their focus, and hiring policies.

Of course, the best freelance writing websites would charge more for their services as it allows having higher quality standards. After all, you get what you pay for. 

Still thinking, is it the right choice to outsource blog writing? Feel free to check my article to figure out when you SHOULD consider outsourcing blog writing and start working on your blog from this very moment.

Vasy Kafidoff
Vasy Kafidoff

Vasyl Kafidoff is a founder and mastermind of KAFIDOFF.COM. He has a strong interest in education, modern technology, marketing, and business management.

If Vasy is not working, you can find him somewhere in the world attending a Rock Concert with his mates.

  • How to find a writing mentor and keep him close?
    Writing is a solitaire profession. Writers are usually loners that sit on their laptops and put words together to create meaning. But it doesn’t mean that you have to be alone all the time. Actually, writing mentorship is not only a common thing but very beneficial.  Whether you are a beginner looking for a specific […]
  • Why create a writer’s portfolio?
    A writer’s portfolio is an essential tool to get more clients and build a personal brand. It is not a simple business card; it is a presentation of your skills and expertise. Some might think that it is not that big of a deal to have one.  But in reality, any professional writer needs to […]
  • Usage of infographic in your blog
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  • Blog content plan and how it helps for your blogging needs
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