Blog ‘n’ Roll

Why create a writer’s portfolio?

A writer’s portfolio is an essential tool to get more clients and build a personal brand. It is not a simple business card; it is a presentation of your skills and expertise. Some might think that it is not that big of a deal to have one. 

But in reality, any professional writer needs to have one. If you do not know why and how to create an online writing portfolio, this post is for you. 

Photo by Damian Zaleski on Unsplash

What is Writing Portfolio For? 

Let’s start with what it actually about. The portfolio holds the best examples of your work and demonstrates what you can offer to new clients. And it also highlights your writing niche.

Even if you are a beginner or generalist, you need to have one; it just will be more diverse in topics and forms. 

Should I make a writer portfolio? Yes, you definitely should. And here are the main reasons why:

  1. It helps to get more work. As simple as that, if you are interested in new ways to earn as a writer and finding new customers – it is the way to go. Every client wants to know what they can expect and what they are ordering. No diploma or certificate will be as effective as a portfolio in demonstrating your expertise. 
  2. To sell your writing. For example, if you have a couple of pieces in stock, you can sell them via a freelance writer portfolio. 
  3. It is necessary to build your brand. A personal brand relies hugely on online performance. It goes along with being active on social media, creating a blog, and crafting an excellent freelance writing portfolio. 

So whatever your niche are and whatever goals you have – there is no way around it. The portfolio is a must-have for an expert in the industry. Now, let’s talk about how to make a writer’s portfolio step-by-step.

How to Create a Writing Portfolio

Do not worry, even if you are a beginner, you can still do it and update as your career grows. Here are several steps to take.

portfolio for a writer
Photo by Green Chameleon on Unsplash

What does a writing portfolio look like? You can find a writing mentor who will guide you through the whole process or start researching on your own. The layout depends on personal preferences, but it usually includes these parts:

  • 10-30 sample pieces;
  • Layout or site presentation;
  • Biography;
  • Social media handles; 
  • Clear Call to Action;
  • Recommendations (optional but if you have them – it is a plus!).

For example, this portfolio is slick, professional-looking, yet laconic. Now, let’s craft your portfolio!

Define Your Goals 

Writing sample portfolio is a lot like writing any other piece you’ve done – you need to have a clear objective and audience in mind. Objective means goal – what do you want to achieve. We’ve got them covered previously. It will help to choose what text exactly to put into the presentation. 

The audience is who you want to attract or interest in your works. Generally, it corresponds with your writing niche.

For example, if you are looking for business writing gigs, put in press releases, study cases, and presentations you’ve done. On contrary, if you are interested in comedy writing jobs, you can choose blog posts, scenarios, or sketches you’ve done. 

What to put in a writing portfolio depends on what type of gigs you want to land. 

You can also include several types of writing and divide them into sections. But do not put all types because usually, clients look for someone with a specific set of skills and experience.

If you want to cater to different niches, you can create a couple of portfolios instead of mixing them all together. 

Choose What to Put in a Writing Portfolio

The easiest way to select specific texts is by creating a spreadsheet with all your publications. And from there you can find the best ones that illustrate your skills. 

Usually, a portfolio holds 10-30 pieces. So 10 are fine, and 30 are enough. There is no need to put everything in – clients will just get lost in the pile of texts. 

If there are several categories of texts – make sure you divide them and organize them neatly. 

Decide on Portfolio Hosting 

Basically, there are two ways to post it online – on your website or a hosting website. 

I personally believe that having your website is always better. There you can host a blog, and get all the benefits a personal platform can give. Actually, you are now reading my blog post at my personal blog 😉

And I believe it is essential for building a strong personal brand. Here is a perfect example of a powerful portfolio on a personal website. 

But choosing one of the existing websites is also a valid point. I’ll list the best ones later in this guide. The pro tip is that you can actually have it posted on several platforms. 

Create Biography

This is another crucial part of your presentation. Biography is a short description of who you are and what you are good at. Remember that it is a self-promoting piece, so there is room for being shy and insecure here. 

Photo by Felicia Buitenwerf on Unsplash

How to put together a writing portfolio biography? Here is what to include: 

  • Your professional name; 
  • Job title – freelance writer, journalist, academic writer, content creator, etc. Choose what represent you the best; 
  • Short description. It includes what exactly you offer, what type of work you specialize on, etc. Be creative; use your unique style and voice. And do not be too boring or abstract – it is not a resume; 
  • Experience. If you have more than 10 years of experience in this niche, it is worth mentioning; 
  • Social Media links. Include those socials that look professional, like LinkedIn and Twitter. 

You can also list recommendations with sources and put a call to action. A call to action is what you want readers to do. It can be as simple as “Contact now” or “Reach out”.

Work on the Design

Here comes the fun part – designing the whole thing. The specifics depend on your style and goals, but there are several important rules, namely:

  • Keep it simple and clean, so it is easy to navigate and read; 
  • Organize samples logically; 
  • Make sure that the page works fine on mobile devices; 
  • Use professional-looking fonts and colors (no Comic Sans!); 
  • Consider including thumbnail images (Here is a good example of a portfolio with thumbnails – it looks amazing); 
  • Optionally add hard-copy samples, like PDF or Google Docs. 

And do not forget to use copywriting approach – include a couple of keywords and SEO-friendly captions. 

Here you go – how to make a writing portfolio guide is complete! All that is left is to post it and share it on your social media or other platforms. Include a link to it in your bio you use for guest posts. 

Update it as your list of works grows, the samples should not be older than 2 years. 

Websites to Host Your Writer’s Portfolio On

Now you know exactly how to build a writing portfolio, but maybe you do not have your own site and you need to choose an existing platform. Here are several good ones for you. 

Clippings

This is one of the most beloved platforms by freelance authors as it was created specifically for this purpose. It is user-friendly and fast to set up. You can add links and PDF files here as well as multimedia files. For example, you can even add your podcast to your portfolio, if you have one. 

My favorite part of this website is that it is incredibly easy to use. You do not need to have any specific technical skills for setting it up. There is a free version where you can add up to 10 samples.

The pro subscription costs around $10 per month. Pro subscription gives such features as SEO, privacy, password-protection, Google Analytics plugin, and unlimited samples. 

Writerfolio

It is yet another professionally done platform for writer’s portfolios. It is also simple to use and beginner-friendly. There are many pre-made themes to choose from for your presentation.

Another good thing is that the number of samples is not limited. And you can also add attachments. There is no free subscription, but there is a free demo to try before making a purchase. The service costs $4 per month. 

Journoportfolio

As the name suggests, this website is targeted at journalists and freelance writers. It is slick-looking and has examples to get inspired by. There are six themes to select for your writer’s portfolio webpage. You can add any number of pages and content blocks. 

You can also either put links on or upload different types of files, including PDF and multimedia. The site support images and videos.

There is a cool feature here – the site shows how many visitors you have and how long they’ve been on the site. The free subscription allows up to 10 samples. And there is a pro version that costs $5-10 per month. It gives a personal domain and an unlimited number of samples. 

Format 

Format is not only for writers but also for other creators, like photographs and designers. The best part of it is that it is automatically optimized for mobile devices.

There is a decent collection of themes to choose from. Other perks of this platform include unlimited samples, copyright protection, social media integration, and support of various multimedia files. 

There is no free subscription, but there is a free two weeks trial period. There are several plans that cost about $12-25 per month. But they also give access to SEO tools and constant support. 


Except for my personal website, I’m also using Contently as a place for my writer’s portfolio. Take into account that, like the Format, this website can be used not only for your writings, but for your visuals, audio, and other types of content work.

THEREFORE >>>

A portfolio for a writer is a necessity if you want to be successful and well-known in this job. Devote your time and effort to crafting the best presentation of your skills and expertise and you’ll get results fast. 

Share your links to awesome writer’s portfolios in the comments section below to help other readers. Will be happy to check them out.

Vasy Kafidoff
Vasy Kafidoff

Vasyl Kafidoff is a founder and mastermind of KAFIDOFF.COM. He has a strong interest in education, modern technology, marketing, and business management.

If Vasy is not working, you can find him somewhere in the world attending a Rock Concert with his mates.

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  • Usage of infographic in your blog
    Infographic is a visual representation of data, concept, or a process. You’ve probably seen a lot of them online. They are used in blog posts, articles, presentations, and website landing pages. The wide use of infographics is quite understandable – it is a sure way to make your writing more engaging.  It is a great […]

Usage of infographic in your blog

Infographic is a visual representation of data, concept, or a process. You’ve probably seen a lot of them online. They are used in blog posts, articles, presentations, and website landing pages. The wide use of infographics is quite understandable – it is a sure way to make your writing more engaging. 

Photo by Touann Gatouillat Vergos on Unsplash

It is a great tool that has multiple benefits, no matter what your writing niche is. Let’s discuss why and when to use it and how to do it right in your blog. 

Why Use Infographics? 

First of all, it is a very effective communication medium. People are mostly visual creatures, 65% of us are visual learners. It means that commonly readers comprehend visuals much easier and quicker than simple text. 

According to statistics, the human brain can process images 60,000 faster than text! That’s what I call a difference. But it is not the only reason to use blog infographics, here are several significant advantages. 

It makes data comprehensive

Maybe you need to explain the production cycle or brain processes – it can be quite challenging. But when you use illustration, it is much more understandable for the audience. 

And the information given in such a way is easier to remember. If you want to make your post more engaging and clear to the audience – an infographic will help tremendously. 

Illustrated infographics are sharable

It is not a secret that images are much more shared than texts. Even if your writing is outstanding, people are more likely to share illustrations.

Photo by Carlos Muza on Unsplash

Usage of infographics can boost your shares and attract a new audience as a result. You can add a share button and endorse people to use your illustration. Just make sure you put your brand name on it. 

Brand Awareness

This is also a perfect way to increase brand awareness. It doesn’t matter whether you are an individual entrepreneur and blogger or a company’s representative. Usage of the brand colors, style, and logo will do the trick. 

Brand awareness is crucial for growing a business or personal blog and its further monetization, especially if you are interested in brand deals and sponsorships. 

SEO

An infographic blog post has more SEO potential. It is more engaging and interesting for the audience. It also can be shared and used by other creators, which leads to more exposure.

And images are an excellent choice to promote your blog on platforms like Pinterest. And each picture has its SEO factors like a file name and meta description. 

When it is hard to get a higher ranking with the text, you can increase your chances with an infographic. Google, for example, shows results for texts, images, and short answers on the first page. 

 When to Use Infographics?

Now, when the benefits of an infographic blog post are obvious, let’s talk about when to use it. Of course, one wouldn’t do it for every post simply because it takes a lot of time and effort. And also because when anything is overused it loses its power. 

Here are several good reasons to use blog illustrations in a particular post. Use it if you: 

  • Need to explain something difficult to an audience; 
  • Want to present statistics, case studies, survey results, or lots of numbers – they always look better as graphs; 
  • Need to do a summary of a long and informative post; 
  • Want to make a comparison of two subjects or concepts; 
  • Want to highlight particular achievements, factors, or make an engaging presentation of the topic. 

Let me be clear – if there is nothing important to put on the infographic, do not do it. Just use an image for illustration. There is nothing more boring than infographics that does nothing for a post. 

Overall, infographics can be divided into several types according to their usage, such as:

  • Statistical; 
  • Timeline; 
  • Process; 
  • Informational; 
  • Comparison; 
  • List, etc. 

Here is another cool thing to remember when you create infographics – they can be used multiple times. You can post them in your blog posts, on other services, on social media, in guest posts, and whenever you feel stuck with writing.

And it won’t get flagged by Google as plagiarism or copypaste. So be cautious of what data you want to illustrate – make it relevant for more than just one text. 

How to Create It? 

When you decide on how to use infographics, the next question is how to make it? 

Well, there are three ways to approach it. 

  1. Hire a designer. Professionals can always do it better, it is a fact. If you have an opportunity, you can invest in graphic design and get outstanding results. And order all formats for social media too. But it is, obviously, an option not available for everyone. 
  2. Use other people’s infographics. If there is something created on the topic you are covering, you can use it. Just make sure you credit the author and have a link to the source. It will add visuals to the post and make it more exciting. Of course, it is rather a quick fix, but sometimes it is necessary. 
  3. Create it yourself. You do not need to be a graphic designer to do it. There are lots of online and desktop tools that allow creating graphs and all types of visuals. And many of them are intuitive, user-friendly, and, most importantly, free. 

I have 3 top picks to create your original infographics for you:

Canva

It is free to use and there are several cool free templates. And it allows downloading the file in high-resolution. It is pretty easy to use; there are lots of features and designs to choose from. And you can learn it quickly and create slick, stylish, and simple images. 

Piktochart

This tool is also user-friendly and easy to learn. Many great features allow the creation of unique images. One can create something simple, use ready templates, or even craft something advanced.

And one can also upload their own images to use. The free version lets you download the result in PNG or JPEG. But if you want to download it in PDF, you’ll need to get a premium subscription.  

Venngage

This one is great, but has one downside – it is not free. You can try it for free, but if you want to download your design, you’ll have to pay for a subscription. But there are nice tutorials on how to use it and an extremely helpful blog on all things infographics. 

5 Cool Examples of Infographics Usage

To sum everything up, check out these incredible posts with infographics from other creators.

Maybe these examples will inspire you to get your hands dirty and create a stunning visual for your next blog post!

Share links to your favorite infographics in the comments section, I’ll be happy to check them out 😉

Vasy Kafidoff
Vasy Kafidoff

Vasyl Kafidoff is a founder and mastermind of KAFIDOFF.COM. He has a strong interest in education, modern technology, marketing, and business management.

If Vasy is not working, you can find him somewhere in the world attending a Rock Concert with his mates.

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Blog content plan and how it helps for your blogging needs

You shouldn’t underestimate a blog content plan and its benefits! For beginners, it might sound boring, but it a necessary tool if you are serious about blogging. It is a must-have step to be more productive, consistent, and provide quality content. And it will make your life so much easier, as everything is already planned. 

blog content plan
Photo by Glenn Carstens-Peters on Unsplash

So how can a blog plan help you out? Well, the main benefits are:

  • It increases efficiency. According to the studies completed by Joe Pulizzi from the Content marketing institute, 60% of companies with written content strategy are more effective than those who have it just in words. And the same goes for individuals. Blog planning is crucial when it comes to efficiency. 
  • It helps to define your goals and objectives for a period. Blogging should never be aimless, especially if you want to monetize your blog and find a decent following. 
  • A plan helps to always know what to write. When you have it all drafted for at least six months in advance, you won’t get stuck with writing because of the lack of ideas. There will be no writer’s blocks and nerves about what topic to cover. 

A content plan for a blog is as important as a business plan for a company. After all, the competition is enormous, only in the years 2014-2020, the number of bloggers grew by 10 million!

How can one beat that? Well, with a smart strategy and planning beforehand, of course. 

How to make a plan for your blog? 

Now, let’s get into practical details of how to plan a blog and draft content for 6 months ahead. We’ll go through all the steps, starting from the goal and audience. 

Set the goals

Having clear goals is important because you’ll shape your content according to them. I divide the year into 4 parts 3 months each. And set goals for each period. Do not worry; you can change them in case something new arrives. The goals should be smart:

S – Specific

M – Measurable

A – Attainable

R – Relevant

T – Timeframe

The more specific you get, the easier it will be to achieve. For example, in the first 3 months, you want to boost your email list by 20% or increase conversion rates by 15%.

Another good example is increasing blog’s traffic by 10% in a particular period. 

Define the audience

How to plan a blog without paying attention to the readers? It is impossible! Whether you are a comedy writer, product reviewer, or lifestyle blogger, you need to know who you are writing for. 

target audience
Photo by CHUTTERSNAP on Unsplash

Create a target audience persona – approximate demographics (age, location, employment) and their motivations. It will help to find topics to cover and choose the particular formats. 

Create calendar

Now it is time for a content calendar. I like to use Excel spreadsheets but there are many other ways to do it. What do you need to add? 

Posting schedule – consistency is the key.

Vasy Kafidoff

If you are only starting it is easy to think that you’ll write every day. But in reality, it is extremely hard. The average blog post is 1,236 words and if you add proofreading, finding visuals, and other tasks – it takes a decent amount of time.

A lot of bloggers choose to post once or twice a week, which is fine. Quality goes before quantity. 

Create sheets for each month. For example, in May you need to produce 5 posts. Create lines with deadlines. 

Also, add lines for topics and keywords for each post. We’ll fill them in later. 

Important! Add specific dates and events to the calendar. For example, holidays or industry-specific dates. You can craft the content according to them to attract more visitors.

If you have sponsorships, add them too and create pieces around the same subject. 

Outline the content

Now it is time to brainstorm ideas for the next period. First of all, decide what content forms you can do, such as:

  • How-to guides; 
  • Product reviews; 
  • Opinion pieces; 
  • Listicles; 
  • Case studies; 
  • Researches; 
  • Videos or podcasts; 
  • Interviews; 
  • Guest posts, etc;

Another great idea is to reuse your old content. For example, rewrite and update old blogs or social media posts.

To make the blog more entertaining, diversify them in the calendar. For example:

1 post – how-to guide; 

2 post – product review; 

3 post – old content updated; 

4 post – listicle; 

5 post – your podcast on the subject. 

Brainstorm ideas

There are many ways to find ideas to plan a blog. You can do market and keyword research, look at what is trending, find ideas in comments and questions, make an audience survey, or look at what is in the news. 

Any decrease or disruption in the amount of content you are producing and using can have a negative impact on your rankings. However with a full plan in place, you will have a steady flow of content to use throughout your campaigns.

John Waghorn

The fun part is to brainstorm all of them according to categories. If you need 5 pieces per month, it means that for 6 months you’ll need 30 pieces, 6 topics for each category. 

So draft 6 how-to guide ideas, then 6 product reviews, find 6 pieces of old content you can update, think of listicles, and podcast topics. It is a manageable amount of topics to think of and you’ll have your content strategy drafted for half a year! 

plan a content
Photo by Matt Ridley on Unsplash

After you are done, put them on the calendar month by month. And add keywords that you’ve found during the research. 

As an example, a travel blog schedule for May can look like this:

1 post – how-to travel this summer and stay responsible with COVID-19;

2 post – 10 hiking boots for your trip: choosing the best ones;

3 post –tips for traveling alone in 2021;

4 post – 20 things you’ll need to pack for a trip in Mexico;

5 post – podcast about finding the best international flight deals.

Here you go – the content plan is ready all you need to do is to bring it to reality!

Ready to plan your blog content? 

Blog content plan is a great organizational tool. It helps to be professional, stay on top of the industry, and be more successful in what you do. And it also perfect for managing your time better.

You’ll draft the strategy for a year or 6 months once and then you’ll get to do only fun things – actually create content. Do not forget to review it before the new period in case some updates are needed.

One of the most important aspects – you should always aim for quality and consistency in posting. Remember that and your blog will rock the world! 

Vasy Kafidoff
Vasy Kafidoff

Vasyl Kafidoff is a founder and mastermind of KAFIDOFF.COM. He has a strong interest in education, modern technology, marketing, and business management.

If Vasy is not working, you can find him somewhere in the world attending a Rock Concert with his mates.

  • How Much Does It Cost To Have A Blog?
    This is one of the widely asked questions – how much does it cost to have a blog? At the first glance, it shouldn’t be very expensive. Someone who views blogging as a hobby can start for a fairly small price. But blog prices for those, who want to make blogging their main source of […]
  • Eye-opening freelance writing niches
    Overall, freelance writing niches can be divided by one of two factors – the topic and the type of content you create. The topic is pretty simple – is the thing you write about most, like tourism or parenting. Content type writing niches revolve around the form of your texts, whether it is a listicle […]
  • How to find a writing mentor and keep him close?
    Writing is a solitaire profession. Writers are usually loners that sit on their laptops and put words together to create meaning. But it doesn’t mean that you have to be alone all the time. Actually, writing mentorship is not only a common thing but very beneficial.  Whether you are a beginner looking for a specific […]
  • Why create a writer’s portfolio?
    A writer’s portfolio is an essential tool to get more clients and build a personal brand. It is not a simple business card; it is a presentation of your skills and expertise. Some might think that it is not that big of a deal to have one.  But in reality, any professional writer needs to […]
  • Usage of infographic in your blog
    Infographic is a visual representation of data, concept, or a process. You’ve probably seen a lot of them online. They are used in blog posts, articles, presentations, and website landing pages. The wide use of infographics is quite understandable – it is a sure way to make your writing more engaging.  It is a great […]